Go to original article
You
hear it from a block away: an amplified, singsong call with an uncanny power
to slice through the urban din. The tone is cheap and tinny -- as kitschy as
a sound can be.
And it's my favorite in Mexico City.
Listen now, as it nears, the nasal-toned male voice stretching out syllables
and pauses, again and again, into a verse so familiar it could be the
unofficial anthem of this vast city, a kind of culinary call to prayer.

"Ri-costa-ma-les oaxa-que-ños!" blares a loudspeaker on the vendor's tamale
cart. "Tamales oaxaqueños!" "Tamales calien-ti-tos!"
Go to any neighborhood in Mexico City, from gritty to grand, and at some
point during the evening you might hear it. The recorded call, always in the
same hypnotic voice, is pumped from countless speakers aboard countless
tamalero pedal carts. Step up and order your delicious Oaxacan tamales.
In
some variations, the sales pitch offers red or green sauce, but always
promises tamales that are "calientitos!" Nice and hot. Then it repeats
again, with the same robotic cadence: "Ri-cos ta-ma-les oaxa-que-ños . . ."
The streets and sidewalks of Mexico City act as a vast, impromptu
marketplace, and the sounds of that trade rise in dizzying variety -- some
amusing, some annoying, all as distinctive as birdsong.
From our apartment in a bustling neighborhood near the center, we hear many
of them. The bellowing steam whistle of the yam seller's pushcart. The
shrill whistle of the knife sharpener on his bike. The jangling of the town
crier's bell that says it's time to bring your trash to the corner. The
baritone lowing of the gas delivery tout: "Gaaa-a-a-s!" The balloon vendor's
trilling, rapid-fire toot.
But none tickles quite like the tamalero's trademark pitch. Say "Ricos
tamales oaxaqueños" here and you'll get a knowing nod, often with a chuckle.
After eight months living in Mexico City, my 5-year-old daughter still
sprints to the window to scan for the three-wheeled cart at the first hint
of "Ri-cos . . . "
You can find recordings on YouTube. (Look for the toddler's rendition and a
partial, high-pitched version by a man wearing thong underwear on his face.)
Some residents have even downloaded the tamales call as the ring tone on
their cellphones.
Adding to the mystique, no one is sure of the origin of the taped pitch. By
one account, the recording was made by a vendor who was slain on the job;
colleagues adopted his call as a form of homage. A competing version holds
that some Chinese entrepreneurs own the trademark. Another says the taped
voice belongs to a fellow named "Bones," still another that the recording
comes from the neighboring state of Puebla.
There are lots of noise-weary folks here who'd love to rip out the
tamalero's tape. (One commentator compared it to "a horror movie.")
One day, maybe I'll hate the endless invitation. For now, though, I love its
flawed, improvised quality and disregard for peace and quiet.
To me, it sounds just like Mexico City.