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If you can't beat 'em, hex 'em.

A Mexican newspaper has found a new U.S. corporate sponsor to help put a voodoo hex on the U.S. national soccer team and end Mexico's decade-long losing streak.

After RadioShack dropped out, Blockbuster stores in Mexico City began trading Record newspaper coupons for voodoo-doll likenesses of U.S. soccer players yesterday. The back of the dolls' jersey reads, "Gringos."

The dolls even come with instructions on how to wish for a Mexico goal during the World Cup qualifier Wednesday in Columbus, Ohio.

The instructions read: "Hold a needle firmly between your thumb and index finger and prick slowly the part of the doll where you want to affect the opponent."

Mexico has not beaten the Americans on U.S. soil in 10 years.