Mexico begins marketing efforts to restore $13B tourism industry

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It will be a nice change to see some positive Mexico headlines in the coming weeks and months.

Fortunately the Mexican government (via the Mexico Tourism Board) is pouring money (reportedly $92M) into a “North American Recovery” marketing campaign which begins today to restore the country’s embattled tourism industry. It will focus on 12 marks in the US and 6 markets in Canada, representing 80% of the tourism market.

The first video, which I viewed earlier today on YouTube (see below), is part of the “believe it” series and addresses the swine flu (H1N1) and how Mexico’s swift response received worldwide accolades.

Meanwhile, stories and rumors continue to circulate about the Baja California Sur governor’s visit to the Loreto area to assess the Loreto Bay development.

I am hopeful something good will come out of these visits. It would ultimately be beneficial to workers, the local economy and tourism to support a development that can bring as much as $20M additional (plus multiples in trickle down goods and services) construction revenue to the region. Plus it would send a message that much needed foreign investment is welcome in the country.

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